Tips on effective implementation of a data driven marketing strategy
- How to get more out of your email Campaign,
59% of B2B marketers say email is their most effective channel in terms of revenue generation.
a) A/B test subject lines.
b) Make sure emails are responsive.
c) Optimize images.
d) Add alt tags to all images.
e) Refine and implement a pre-header.
f) Structure your code properly, otherwise your emails wont work on all mail clients and get blocked in spam filters.
- Ensure you have robust control groups – it’s a waste if you can’t draw any conclusions from results.
- Test one thing at a time – if you test too many variables you won’t know what influenced the results.
- Don’t be afraid to try something totally different – you will be surprised by how often something that goes against traditional ways of engaging with customers works.
- Come up with solid hypothesis, test it, and iterate. It’s all about being agile.