Customer insight & modelling, understanding how customers transact & how they choose to interact with our business.
We develop customer strategy through the use of advanced analytical and machine learning techniques, combined with large scale data processing capability.
Understanding who our customers are today is arguably the most important piece of insight a business can have. Our approach uses all the choices a customer makes over time to understand and leverage the what, the why and ultimately the what next.
This requires a blend of deep analytical expertise and years of unparalleled experience in consumer businesses. Like any scientific method, it’s the development, testing and honing of our approach over time that makes our application of science effective and profitable in consumer businesses.
Over the last 20 years we have been able to develop models which have been tried and tested in a wide range of retail and consumer sectors, and proven to work.